Sweat. That single word pretty much defines my weekend activities in a nutshell. I originally made the pilgrimage to our nation’s capital for a weekend of soul searching, sight seeing, and most importantly gut-wrenching laughter. What I got was a 72 hour Bikram Yoga session. The heat that lead to the sweat was so significant that I actually lost weight after a weekend of gorging on cheap beer, margaritas, Cheez-its, key lime pie, and biggest burrito I have ever seen. And yes, I even licked the plate after consuming every morsel of my burrito. I’m just classy like that. With that said, I would like to share this picture of my sweaty self with my sweaty friend. And look closely, because you can see the Washington Monument in the background.

A great marketing campaign is essential in succeeding in today’s business world. It is the blueprint for your company and how you want the world to perceive you and your products. There is a small window to grab your target market’s attention. Do you want to be funny, informative, or maybe strike an emotional cord?

Personally, I believe in humor. I've got one word for you; Super Bowl and it has nothing to do with sportsmanship, men in tight pants, or the game itself. It’s the commercials of course. Below I have linked a couple of my personal favorites from YouTube.

http://www.youtube.com/watch?v=lpypeLL1dAs

http://www.youtube.com/watch?v=KA2cOnriq10

http://www.youtube.com/watch?v=r0EVSP_6XZA

Huffing and Puffing All 13.1 Miles

I’m not a runner. I can’t even run two blocks without profusely coughing and wheezing. I would like to blame this on smoking in a past life, however I’m pretty sure the only thing to blame is laziness. I’m the worse kind of lazy; a kind of laziness that encompasses reality television, eating all things processed, and of course devouring gossip magazines like a hungry wolf.

This is why I have decided to enter a half marathon. Makes perfect sense for a girl who about 2 years ago struggled through a 5k right? I may be lazy but there is nothing better than what seems like an impossible challenge. Particularly a challenge to which I have already paid in full for. Did I mention I am also really cheap?

With all that said I am announcing to the world and all two of my followers that I am running the 2010 Atlanta Half Marathon on November 25th. There is NO backing out now and I have even taken the initiative between gossip magazine consumption and inhaling frozen pizzas to print and start a training schedule. Of course Day 1 consisted of running 2 blocks and Day 2-4 consisted of me cringing at the training schedule posted on my fridge.

It’s going to be a long 19 weeks!

Eclectic Khaos: The Start

Hello world or rather blogging world!!!

My name is Kelly Schmalz; a native Atlantan, avid reader, animal fanatic, and lover of fashion, food, and networking. This blogs intended purpose is to share, rant, learn, and network myself right into a cubicle. So please check out my Linkedin profile at http://www.linkedin.com/pub/kelly-schmalz/11/671/185 or just enjoy what I hope is witty banter about anything and everything.